Taktical’s Media Buyers play a vital role in our digital marketing efforts. This position is responsible for the strategic procurement of advertising space to achieve optimal results for our clients. This position requires a deep understanding of media planning, strategic budget management, and buying across various digital marketing channels.
Media Strategy and Planning:
Collaborate with the Account Manager, clients, and creative teams to understand client goals and target audiences.
Develop comprehensive media plans that align with client objectives and budgets.
Utilize market research and data to inform media buying decisions.
Digital Media Buying:
Execute media buys across various online channels, including social media, display advertising and search engine marketing.
Cultivate and maintain relationships with digital media vendors to stay informed about advertising opportunities.
Budget Management:
Manage client budgets for digital media buying, ensuring the efficient allocation and tracking of expenses.
Provide clients with budget updates and recommend adjustments as needed.
Campaign Execution:
Oversee the implementation and execution of digital media campaigns, including ad placement and scheduling.
Ensure campaigns are delivered on time and within specified parameters.
Continuously monitor campaign performance and adjust strategies for optimization.
Data Analysis and Reporting:
Analyze the effectiveness of digital media campaigns using key metrics and data analytics.
Prepare and deliver regular reports to clients, offering actionable insights and recommendations for campaign enhancement.
Identify trends and areas for improvement in digital media buying strategies.